Paradigm is an independent, faith-rooted, integrated IP business. Independent in structure. Major-label in standard. Culture-first in posture.
Founded in 2024 and headquartered in New York, Paradigm is the market-facing brand of We Are Paradigm, LLC — an independent, faith-rooted, integrated IP business built to interrupt the pattern that breaks artists.
Paradigm operates across three divisions:
Paradigm Music — the label. Artist development, marketing, and talent management.
We Are Paradigm Publishing — the publishing arm. Composition rights, catalog administration, and songwriter development.
Paradigm Studios — the production and content engine. Original IP creation across audio, visual, and long-form content.
Independent in structure. Major-label in standard. Three divisions, one operation — engineered so every revenue stream an artist’s work generates is part of the design, not an afterthought.
Faith is the soil, not the brand. It informs how we operate — the standard we hold, the integrity of the deal, the care for the artist as a whole person.
Our artists compete in culture, period. Measured by mainstream standards. Distributed through mainstream channels. Covered by mainstream press.
We refused the trade-off. Independent ownership. Majors-grade execution. Artists don't have to choose.
Streaming. Sync. Touring. Merch. Publishing. Brand. Catalog. Every revenue stream is part of the design — not an afterthought.
“Paradigm exists to answer one question, over and over again: how do we get artists paid from their art — without compromising the art, the artist, or the audience? Every decision we make is tested against it.”
— Andre Mullen, Founder & CEO
Paradigm was founded by Andre Mullen — a 30-year music industry veteran who has worked on the artist side of every era: physical, digital, streaming, and platform.
Across three decades, Andre observed the same pattern repeat: talented artists breaking not for lack of talent, but for lack of financial sustainability across the revenue streams their music generates.
Paradigm exists to interrupt that pattern.
Andre founded Paradigm in 2024 out of a specific conviction — not as a company he started, but as a company he obeyed. He is a member of The Recording Academy and lives in Rockville Centre, New York with his family.
“In ten years, Paradigm is a fully integrated faith-rooted media company — owning our ecosystem and our distribution. We’re not building a label. We’re building the infrastructure faith-rooted artistry has been waiting on.”
— Andre Mullen, Founder & CEO
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